Dot Vertigo by Richard Nolan
Doing Business in a Permeable World

No critic rating

Waiting for minimum critic reviews

See 1 Critic Review



Harvard Business School's leading technology expert reveals a bold new concept: the permeable-and highly profitable-business
Richard Nolan is one of the most influential voices in Silicon Valley today. A Harvard Business School professor and an advisor to business leaders such as Cisco and Charles Schwab, Nolan's reputation as a thought leader in high-tech is unparalleled. In Dot Vertigo, Professor Nolan explores the ways in which both blue chip brick-and-mortar and first-generation Web companies are responding to an onslaught of new competitors; and how, in some cases, they have adapted to meet these competitors head-on. Introducing the concept of "permeability," as the number-one indicator of long-term growth and profitability, Nolan shows why it is so important for a company to make the transformation into a completely networked organization. Nolan warns that the first sign of serious trouble is "dot vertigo," when companies, like pilots, lose sight of their reference points and can't adapt to a changing landscape. Nolan illustrates how to beat dot vertigo by building a permeable business using the I-Net-the next generation of the Internet in which an organization's intranet is seamlessly merged with the Internet.
Richard Nolan, PhD (Boston, MA), is the William Barclay Harding Professor of Business Administration at Harvard Business School. A leading expert on managing technology, his ideas and views have been embraced by the technology industry, and he has gained the trust of Wall Street's top performers. Professor Nolan is the author of four books and hundreds of articles and published cases.

About Richard Nolan

See more books from this Author
RICHARD NOLAN, a Harvard Business School professor, is one of the most influential voices in Silicon Valley. An active researcher and advisor to such companies as Cisco and Schwab, his reputation as a thought leader in high tech is unparalleled. Nolan’s ideas and views have been embraced by the technology industry, and he has gained the trust of Wall Street’s high performers.
Published August 31, 2001 by Wiley. 272 pages
Genres: Business & Economics, Computers & Technology, Professional & Technical. Non-fiction

Unrated Critic Reviews for Dot Vertigo

Publishers Weekly

See more reviews from this publication

To succeed in the years ahead, corporations will need "permeable" structures without boundaries between the corporation and all its stakeholders, argues Harvard Business School professor Nolan.

| Read Full Review of Dot Vertigo: Doing Business i...

Rate this book!

Add Review