Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.
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Tucker's book is at its best when it moves from sweeping generalities to nitty-gritty how-tos, spelling out specific management tactics for fostering creativity and innovation.| Read Full Review of Driving Growth Through Innova...
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