E-Myth Mastery by Michael E. Gerber
The Seven Essential Disciplines for Building a World Class Company

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Synopsis

The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:

LeadershipMarketingMoneyManagementLead ConversionLead GenerationClient Fulfilment

Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.

This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing.

Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine!

 

About Michael E. Gerber

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Michael E. Gerber has spent his life understanding and improving the world of the Entrepreneur. This passion led to the founding of E-Myth Worldwide in 1977 to transform the way that small business owners do the work of growing their companies. Having coached, taught, and trained over 50,000 small businesses in 145 countries, Michael has become the world's preeminent small business guru. He has now founded In the Dreaming Room. He lives in Carlsbad, California.
 
Published October 13, 2009 by HarperCollins e-books. 464 pages
Genres: Business & Economics, Self Help, Education & Reference, Action & Adventure, Literature & Fiction. Non-fiction

Unrated Critic Reviews for E-Myth Mastery

Publishers Weekly

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Small business guru and best-selling author Gerber is an enthusiastic champion of small business owners, and his constant cheering underlies this latest attempt to provide a comprehensive plan for ent

Jan 01 2005 | Read Full Review of E-Myth Mastery: The Seven Ess...

Publishers Weekly

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To become an E-Myth manager, it's essential to know what you want, to discover your ""Primary Aim,"" asserts Gerber in this sequel to The E-Myth: Why Most Small Businesses Don't Work and What to Do About It.

| Read Full Review of E-Myth Mastery: The Seven Ess...

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