Ecommerce heralds the end of Brand Building by Martin Rait

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Synopsis

A discussion on issues with brand building online in the age of ecommerce.

A brief overview of what branding is, the history of internet sites, branding with the start of ecommerce and issues towards ensuring success with branding in the internet paradigm. Central to the discussion is the question of whether Ecommerce heralds the end of Branding Building or are Creatives, Developers and Marketers unable to adapt quickly enough to media convergence, and simply making excuses?
 

About Martin Rait

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Published January 5, 2010 by FSpace Publications. 23 pages
Genres: Business & Economics.

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