El Abismo by Seth Godin
Un Pequeno Libro Que Le Ensenara Cuando Renunciar (y Cuando Perseverar) = The Dip (Spanish Edition)

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Synopsis

En superar un obstaculo esta el secreto para el exito. Ante una situacion dificil (obstaculo / dip) los que aceptan el reto y superan el obstaculo sobresalen en el mundo. Un obstaculo es nuestra razon de ser porque nos da la oportunidad de sobresalir. Un obstaculo genera escasez (muy pocos lo superan) y esto genera valor. Ante un obstaculo se pueden tomar tres actitudes: valientes: superan la situacion y llegan al otro lado. Maduros: no se atreven a enfrentarlo del todo y siguen a medias. Tontos: comienzan se esfuerzan gastan dinero y cuando llega el obstaculo se rinden. En este caso es mejor ni siquiera comenzar.
 

About Seth Godin

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Seth Godin is the author of Tribes, The Dip, Purple Cow, Permission Marketing, and many other international bestsellers that have changed the way businesspeople think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in any category. He's also the founder and CEO of Squidoo (a successful Internet company) and a very popular lecturer. He lives in Westchester, New York. Visit www.SethGodin.com and click on his head.
 
Published August 31, 2008 by Grupo Editorial Norma. 96 pages
Genres: Business & Economics, Self Help. Non-fiction

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[T]his primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of ""becoming the best in the world"" an achievable proposition-all you need is to ""start doing some quitting."" The secret to ""strategic quitting"" is seeking, understanding, and ...

May 14 2007 | Read Full Review of El Abismo: Un Pequeno Libro Q...

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