Electronic Media Management, Revised by Peter Pringle

No critic rating

Waiting for minimum critic reviews


The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

About Peter Pringle

See more books from this Author
Peter Pringle is a veteran British foreign correspondent and the author of several nonfiction books, including Food, Inc. and Those Are Real Bullets, Aren't They? He has written for the New York Times, the Washington Post, the Atlantic, and the Nation.
Published June 26, 2013 by Focal Press. 432 pages
Genres: Political & Social Sciences, Education & Reference, Professional & Technical, Computers & Technology. Non-fiction

Rate this book!

Add Review