Elements of Taste by Benjamin Errett
Understanding What We Like and Why

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If the deconstruction of taste always leaves some dangling leftover, and if that leftover is itself the very essence of our taste formation, then the whole endeavour feels rather pointless.
-Globe and Mail

Synopsis

From My Little Pony to the Sex Pistols: An engaging exploration of why we love what we love
 
Katy Perry. Wes Anderson. Coldplay. Star Wars. Hamilton. Gilmore Girls. We all have our most and least favorite things. But why?

In this smart, funny, and well-researched book, Benjamin Errett brings together the latest findings from the worlds of psychology, criticism, neuroscience, market research, and more to examine what taste really means—and what it can teach us about ourselves.

Covering kitsch, nostalgia, snobbery, bad taste, George Michael, and what it means to be “basic,” this is the ultimate read for anyone who devours popular and not-so-popular culture.
 

About Benjamin Errett

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Ben Errett is the managing editor for features at the National Post, a Canadian national newspaper. He lives in Toronto.
 
Published October 17, 2017 by TarcherPerigee. 237 pages
Genres: Political & Social Sciences, Self Help. Non-fiction
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Critic reviews for Elements of Taste
All: 2 | Positive: 1 | Negative: 1

Toronto Star

Above average
Reviewed by Christine Sismondo on Dec 15 2017

But it might be harder to decode, which the ketchup thesis can help with. And, what’s more, this book is a fun romp through pop culture from a guy with a lot of cultural capital.

Read Full Review of Elements of Taste: Understand... | See more reviews from Toronto Star

Globe and Mail

Above average
Reviewed by John Semley on Nov 03 2017

If the deconstruction of taste always leaves some dangling leftover, and if that leftover is itself the very essence of our taste formation, then the whole endeavour feels rather pointless.

Read Full Review of Elements of Taste: Understand... | See more reviews from Globe and Mail

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