Embrace the Outlier by Yoram (Jerry) R. Wind
To Do Differently You Must See Differently

No critic rating

Waiting for minimum critic reviews

Synopsis

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats.

 

How to start seeing what you usually miss–and open yourself to the powerful new ideas that can transform your business.

 

We ignore so much of the world around us. We are sleepwalkers in our own lives: We see without seeing. We quickly classify others as “others” and don’t see them as individuals. We classify new ideas as “crazy” and don’t give them a second thought. How do you remove your own blinders and cultivate the ability to see things differently?

 

About Yoram (Jerry) R. Wind

See more books from this Author
Yoram (Jerry) Wind is The Lauder Professor and Professor of Marketing and Founding Director of the Wharton Fellows in e-Business Program, designed to help top executives transform their organizations in response to transformational technologies. He is also Founder and Director of the SEI Center for Advanced Studies in Management, The Wharton School’s think tank. One of the world’s most cited marketing authors, his books include Driving Change. Wind has advised many Fortune 500 firms and non-U.S. multinationals in financial services, pharmaceuticals, information, and consumer packaged goods and has advised or directed many entrepreneurial ventures. Colin Crook is senior fellow of The Wharton School of the University of Pennsylvania, Advisory Board, member of Rein Capital, and editorial board member of the journal Emergence. He has served on numerous National Academy committees and advisory groups, is a Fellow of the Royal Academy of Engineering (UK), and served as Chief Technology Officer for Citicorp. Robert E. Gunther is coauthor or collaborator on more than 20 books that have been translated into more than a dozen languages. He has appeared on CNBC’s Power Lunch, NPR’s Morning Edition, and numerous local and national radio and television programs.
 
Published September 29, 2010 by FT Press. 17 pages
Genres: Business & Economics. Non-fiction

Rate this book!

Add Review
×