Emotion and Reason in Consumer Behavior by Arjun Chaudhuri

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

About Arjun Chaudhuri

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Dr. Chaudhuri has been studying the role of emotional communication in advertising and marketing and the relationships between psychological responses and marketing phenomena, for more than a decade. In April 2001, he reached a pinnacle in his field when he co-authored an article published in the Journal of Marketing, a leading, peer-reviewed publication with a circulation of more than 20,000. Dr. Chaudhuri has written and co-authored a number of other articles, which have been published in several journals, including Human Communication Research, Journal of Business Research, Journal of Advertising Research, Journal of Broadcasting and Electronic Media, Zeitschrift fuer Sozialpsychologie, International Journal of Research in Marketing and others. Dr. Chaudhuri has frequently won best paper awards and nominations at leading conferences.
Published August 14, 2006 by Routledge. 184 pages
Genres: Business & Economics, Science & Math. Non-fiction

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