Empathetic Marketing by Mark Ingwer

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Well, without drawing upon these specific sources, Mark Ingwer has written that book and it is brilliant.
-First Friday Book Synopsis


With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

About Mark Ingwer

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Mark Ingwer is the founder and managing partner of an international market research firm, Insight Consulting Group. His consulting work has been featured in Business Week, New York Times, Crain’s, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News, and Advertising Age. He is a former adjunct professor at Northwestern Kellogg school of Management. His firm’s research methodology appeals to corporations in multiple industries, including entertainment, consumer goods, retail and healthcare. He has dedicated himself to studying and practicing in both psychology and business. These disciplines provide the basis for a vantage point that contrasts with other business writers or leaders who focus on one niche or area of expertise. Ingwer holds a Ph.D. in Psychology from New York University and a certificate in marketing from the Wharton School at University of Pennsylvania. As a consumer psychologist and market researcher, he has had the opportunity to work with thousands of consumers and business professionals face-to-face.
Published May 15, 2012 by Palgrave Macmillan. 235 pages
Genres: Business & Economics, Professional & Technical, Science & Math, Health, Fitness & Dieting. Non-fiction
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First Friday Book Synopsis

Reviewed by Bob Morris on Jun 02 2012

Well, without drawing upon these specific sources, Mark Ingwer has written that book and it is brilliant.

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