The bestselling author of Beyond Greed and Fear puts behavioral concepts into corporate practice
Psychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. In Ending the Management Illusion, behavioral finance pioneer Hersh Shefrin addresses the biases that can take you or your organization off course and shows how to run psychologically smart businesses-specifically as it affects your bottom line.
Shefrin explores the psychological barriers you experience, and delivers concrete debiasing techniques for breaking through these barriers. This allows you to integrate your processes for accounting, planning, incentives, and information sharing-the main elements for optimizing corporate value.
About Hersh ShefrinSee more books from this Author
Like the child in the “Emperor’s New Clothes,” Shefrin says, “you need to say there’s something wrong with you or them and get off that merry-go-round.” Yet few financial professionals seized the opportunity to escape.May 31 2010 | Read Full Review of Ending the Management Illusio...