Escape Velocity by Geoffrey A. Moore
Free Your Company's Future from the Pull of the Past

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“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.


About Geoffrey A. Moore

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Geoffrey Moore is chairman emeritus of three consulting firms—The Chasm Group, Chasm Institute, and TCG Advisors—all of which provide marketing strategy and organizational advice to leading high-technology companies. Moore is also a venture partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, Internet, enterprise software, networking, and semiconductors.
Published September 6, 2011 by HarperBusiness. 245 pages
Genres: Business & Economics. Non-fiction

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Competition can be dealt with accordingly through Moore’s nine-point strategy framework for creating market power in transitional markets.

Aug 15 2011 | Read Full Review of Escape Velocity: Free Your Co...

Executive Book Summaries

Moore does an excellent job of structuring his book to launch from its tech industry base into strategies that are applicable to a variety of fields.

Nov 28 2011 | Read Full Review of Escape Velocity: Free Your Co...

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