Essentials Of Strategic Management by Hunger J. David

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Synopsis

Essentials of strategic management is a rigorous explanation of the many topics and concerns in strategic management. We condensed the content of the field in eleven carefully crafted chapte the key concepts and techniques are here. We cite only enough examples to help you understand the material. Table of contents preface. Part i: introduction to strategic management?basic concepts of strategic management. Corporate governance and social responsibility. Part ii: scanning the environment?environment scanning and industry analysis. Internal scanning: organizational analysis. Part iii: strategy formulation?strategy formulation: situation analysis and business strategy. Strategy formulation: corporate strategy. Strategy formulation: functional strategy and strategic choice. Part iv: strategy implementation and control?strategy implementation: organizing for action. Strategy implementation: staffing and leading. Evaluation and control. Part v: introduction to case analysis?suggestions for case analysis. Appendices?11.a: suggested techniques for case analysis and presentation. 11.b: resources for case research. 11.c: strategic audit of a corporation. Index.
 

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Published January 1, 2007 by OXFORD UNIVERSITY PRESS India.
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