Finding the Sweet Spot by Dave Pollard
The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work

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Whether you are confronting your first McJob, looking to escape an unfulfillingcareer, or excited by the opportunity that “retirement” offers to pursue work that youlove and are good at, this is the book to help you get started. Finding the Sweet Spotexplains how environmentally sustainable, socially responsible, and personally joyfulnatural enterprises differ from most jobs, and it provides the framework for buildingyour own natural enterprise. You’ll learn how to find partners who will help makeyour venture successful, how to do world-class market research, how to innovate, howto build resilience into your enterprise, and how to avoid the landmines that sink somany small businesses. Most importantly, you’ll learn how to find the “sweet spot”where your gifts, your passions, and your purpose intersect.

About Dave Pollard

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Dave Pollard spent twenty-seven years with Ernst & Young LLP as practice leader and advisor to entrepreneurs and then as chief knowledge officer and member of the firm's Strategy and Innovation Group. In 2010, after 40 years trying to work within the industrial growth society, Dave walked away from it. During that 40 years he advised entrepreneurs about innovation, research, sustainability, coping with complexity, and the effective use of knowledge and social media. In 2003 he started a blog called How to Save the World, which documents what he's learned about how the world really works, and how we might create better ways to live and make a living, and in 2007 he authored his first book, Finding the Sweet Spot: A Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work . His popular environmental and business blog can be found at . He lives with his family in Toronto, Canada. Dave Smith is a professional engineer developing hardware and software for mobile and embedded platforms.Dave's engineering efforts are currently focused full-time on Android and iOS development.Since 2009, Dave has worked on developing at all levels of the Android platform, from writing user applications using the software development kit, to building and customizing the Android source code.Dave regularly communicates via his development blog (http: // and Twitter stream @devunwired.
Published February 15, 2012 by Chelsea Green Publishing. 224 pages
Genres: Business & Economics, Self Help. Non-fiction

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Publishers Weekly

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Pollard, a longtime entrepreneurial advisor, distills his extensive experience into sound suggestions in this useful and much-needed book. According to the author, too many individuals hesitate in

Jul 21 2008 | Read Full Review of Finding the Sweet Spot: The N...

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