Firm Commitment by Colin Mayer
Why the corporation is failing us and how to restore trust in it

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The corporation is one of the most important and remarkable institutions in the world. It affects all our lives continuously. It feeds, entertains, houses and, employs us. It generates vast amounts of revenue for those who own it and it invests a substantial proportion of the wealth that we possess. But the corporation is also the cause of immense problems and suffering, a source of poverty and pollution, and its failures are increasing. How is the corporation failing us? Why is it
happening? What should we do to restore trust in it? While governments are subject to repeated questioning and scrutiny, the corporation receives relatively little attention.

Firm Commitment provides a lucid and insightful account of the role of the corporation in modern society and explains why its problems are growing. It gives a fresh perspective on the crises in financial markets, developing countries, and the environment. Based on decades of analysis and research, it describes a new approach to thinking about the firm which not only stops it destroying us but turns it into the means of protecting our environment, addressing social problems, and
creating new sources of entrepreneurship and innovation. It sets out an agenda for converting the corporation into a twenty-first century organization that we will value and trust. It takes you on a journey that starts in the Galapagos, ends in Ancient Egypt, and in the process brings you to a new level of
appreciation of the economic world we inhabit.

About Colin Mayer

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Colin Mayer is Peter Moores Professor of Management Studies and former Dean of the Saïd Business School at the University of Oxford. He has consulted for numerous large firms and for governments, regulators and international agencies around the world. From 1986 to 2010, he was a director of Oxera, building the firm into one of the foremost economics consultancies in Europe.
Published February 14, 2013 by OUP Oxford. 319 pages
Genres: Business & Economics. Non-fiction

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