Focus by Heidi Grant Halvorson Ph.D.
Use Different Ways of Seeing the World for Success and Influence

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...this book will either appeal or repulse depending on one thing: whether you are someone who believes you can divide the population into two types. On this I have to declare a bias: I don't.
-LA Times

Synopsis

We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.

Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you— but what’s underneath.

Visit the author's website at www.heidigranthalvorson.com for a special pre-order giveaway.
 

About Heidi Grant Halvorson Ph.D.

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HEIDI GRANT HALVORSON, PhD, is a social psychologist, educational consultant, and assistant professor of psychology at Lehigh University. She has received several grants from the National Science Foundation and also writes a blog for Psychology Today. She lives in Easton, Pennsylvania.CAROL S. DWECK, PhD, is the Lewis and Virginia Eaton Professor of Psychology at Stanford University and author of the national bestseller Mindset.
 
Published April 18, 2013 by Plume. 272 pages
Genres: Business & Economics, Health, Fitness & Dieting, Self Help, Professional & Technical. Non-fiction
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LA Times

Below average
Reviewed by Emma Jacobs on May 24 2013

...this book will either appeal or repulse depending on one thing: whether you are someone who believes you can divide the population into two types. On this I have to declare a bias: I don't.

Read Full Review of Focus: Use Different Ways of ... | See more reviews from LA Times

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