For God, Country and Coca-Cola by Mark Pendergrast
The Unauthorized History of the Great American Soft Drink and the Company That Makes It

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Synopsis

Uncovering family tensions and questionable business tactics, this unauthorized history investigates a cornerstone of American corporations, tracing the evolution of Coca-Cola from its quiet beginnings, through its period of incredible growth, to the influential giant of today.
 

About Mark Pendergrast

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A business journalist, born in Atlanta and is a graduate of Harvard Univ.
 
Published April 1, 1993 by Scribner. 556 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for For God, Country and Coca-Cola

Kirkus Reviews

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 While the subtitle of Pendergrast's study suggests an ambush of Coca-Cola, the author obviously received at least semiofficial assistance in compiling his gossipy, essentially sympathetic history of a company that has attained cultural as well as commercial success.

May 20 2010 | Read Full Review of For God, Country and Coca-Col...

Publishers Weekly

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``Unauthorized'' it may be, but freelance business journalist Pendergrast, granted access to Coca-Cola company files, has produced an entertaining, fair-minded history without much scandal. He traces

May 03 1993 | Read Full Review of For God, Country and Coca-Col...

Publishers Weekly

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Freelance business journalist Pendergrast presents an amusing, unauthorized history of Coke. Photos. (May)

May 02 1994 | Read Full Review of For God, Country and Coca-Col...

The Independent

If it hadn't been Coke, it would have been one of the other products pushing for Coke's status - Levis, Hershey chocolate bars, perhaps even Pepsi.

Aug 08 1993 | Read Full Review of For God, Country and Coca-Col...

Management Today

While keeping a beady eye on the share price and the P&L, we focus on the issues that most challenge and inspire Britain's bosses and managers - all in clear, confident jargon-free prose.The site is centred around four key content areas: business news analysis (News +), management tips and techni...

Nov 01 1993 | Read Full Review of For God, Country and Coca-Col...

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