Force of Nature by Edward Humes
The Unlikely Story of Wal-Mart's Green Revolution

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What happens when a renowned river guide teams up with the CEO of one of the largest and least Earth-friendly corporations in the world? When it's former Wal-Mart CEO H. Lee Scott and white-water expert turned sustainability consultant Jib Ellison, the result is nothing less than a green business revolution.

Wal-Mart—long the target of local businesses, labor advocates, and environmentalists who deplore its outsourced, big-box methods—has embraced an unprecedented green makeover, which is now spreading worldwide. The retail giant that rose from Sam Walton's Ozarks dime store is leveraging the power of 200 million weekly customers to drive waste, toxics, and carbon emissions out of its stores and products. Neither an act of charity nor an empty greenwash, Wal-Mart's green move reflects its river guide's simple, compelling philosophy: that the most sustainable, clean, energy-efficient, and waste-free company will beat its competitors every time. Not just in some distant, utopian future but today.

From energy conservation, recycling, and hybrid trucks to reduced packaging and partnerships with environmentalists it once met only in court, Wal-Mart has used sustainability to boost its bottom line even in a tough economy—belying the age-old claim that going green kills jobs and profits. Now the global apparel business, the American dairy industry, big agriculture, and even Wall Street are following Wal-Mart's lead, along with the 100,000 manufacturers whose products must become more sustainable to remain on Wal-Mart's shelves. Here Pulitzer Prize winner and bestselling author Edward Humes charts the course of this unlikely second industrial revolution, in which corporate titans who once believed profit and planet must be at odds are learning that the best business just may be a force of nature.


About Edward Humes

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EDWARD HUMES is a Pulitzer Prize–winning journalist and author whose eleven previous books include Force of Nature, Eco Barons, and the PEN Award–winning No Matter How Loud I Shout. He lives in Seal Beach, California.
Published May 10, 2011 by HarperBusiness. 276 pages
Genres: Business & Economics, Political & Social Sciences. Non-fiction

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Kirkus Reviews

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Pulitzer Prize–winning journalist Humes (Eco Barons: The Dreamers, Schemers, and Millionaires Who Are Saving Our Planet, 2009, etc.) chronicles how one man's vision transformed Wal-Mart into an industry leader for sustainability.

Apr 26 2011 | Read Full Review of Force of Nature: The Unlikely...

Publishers Weekly

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Wal-Mart—the world's largest, arguably most powerful corporation—has long been plagued by terrible PR and a never-ending slew of lawsuits. Enter Jib Ellison, river guide turned corporate consultant, d

Feb 28 2011 | Read Full Review of Force of Nature: The Unlikely...

The New York Times

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In a new book, Edward Humes tells how a former river-rafting guide convinced Wal-Mart to change its environmental policies.

May 14 2011 | Read Full Review of Force of Nature: The Unlikely...

The Washington Times

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In Edward Humes' "Force of Nature: The Unlikely Story of Wal-Mart's Green Revolution," the idealistic environmental consultant Jib Ellison pledges to "remake" Wal-Mart and other "corporate scions" into "environmentally sound powerhouses." His strategy: Force executives to peer through the "lens o...

Sep 30 2011 | Read Full Review of Force of Nature: The Unlikely...

Seeking Alpha

But the business case for environmentalism this book attempts to make might be a stronger one if WMT had been championing organic cotton, compact fluorescent lightbulbs, and sustainable fisheries during the 1,100% growth years rather than the 18% growth years.

May 10 2011 | Read Full Review of Force of Nature: The Unlikely...

Ford Literary Blog

Lee Scott that Wal-Mart could boost their image and their profits by eliminating waste, because waste in packaging, shipping and the supply chain costs money.

Mar 26 2012 | Read Full Review of Force of Nature: The Unlikely...

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