Franchising & Licensing by ANDREW J. SHERMAN
Two Powerful Ways to Grow Your Business in Any Economy

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Synopsis

The definitive resource for corporations in myriad industries—now completely revised and updated. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: Raise capital, structure agreements, and protect intellectual property • Create market-responsive sales, marketing, and globalization strategies • Establish quality control and compliance measures • Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising • And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.
 

About ANDREW J. SHERMAN

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ANDREW J. SHERMAN is a partner in the office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. He has been interviewed by The Wall Street Journal, USA Today, Forbes, Time, and countless other publications and is the author of several books, including Raising Capital and Franchising and Licensing.
 
Published November 30, 2003 by AMACOM. 448 pages
Genres: Business & Economics. Non-fiction

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