Free by Chris Anderson
The Future of a Radical Price

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Synopsis

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

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About Chris Anderson

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Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.
 
Published June 22, 2009 by Hachette Books. 210 pages
Genres: Business & Economics, Political & Social Sciences. Non-fiction

Unrated Critic Reviews for Free

The New York Times

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Correction: July 23, 2009 The Books of The Times review on July 6, about “Cheap,” by Ellen Ruppel Shell, and “Free,” by Chris Anderson, referred incompletely to experiments involving chocolate conducted by Daniel Ariely and cited in the books.

Jul 05 2009 | Read Full Review of Free: The Future of a Radical...

The New York Times

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Fifteen years ago — before Google or Wikipedia or blogging or Craigs­list or podcasts or YouTube — the technology investor and pundit Esther Dyson wrote an article analyzing the business of “creative content” in a future where the Internet made distribution essentially free.

Jul 10 2009 | Read Full Review of Free: The Future of a Radical...

The Guardian

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All of these proposals are likely to trigger unintended consequences – increased surveillance, stalled innovation and disruption of internet architecture – that Levine prefers not to dwell on.

Aug 19 2011 | Read Full Review of Free: The Future of a Radical...

The Guardian

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Businesses based on offering free stuff aren't new - broadcast television and radio, for instance, entertain viewers and listeners for free in return for their attention - but there's certainly more free stuff around than there used to be.

Jun 28 2009 | Read Full Review of Free: The Future of a Radical...

AV Club

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Given the charges levied against Anderson for quoting large sections of Wikipedia in Free without attribution, an act he first claimed was a “mistake” and then an inability to decide on citation format, it seems the wages of Free are misplaced entitlement, though that practice isn’t listed in the...

Jul 09 2009 | Read Full Review of Free: The Future of a Radical...

The Washington Post

Odds are, you reached this review in one of two ways: by paying for a copy of today's print edition or by downloading it to a computer for free.

Jul 26 2009 | Read Full Review of Free: The Future of a Radical...

The Telegraph

The New York Times columnist probably wasn’t the first to come up with the High Concept formula that now dominates business literature, but without doubt he took it to a new level with his book The World Is Flat.

Aug 07 2009 | Read Full Review of Free: The Future of a Radical...

Forbes

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Competing against free is devilishly difficult. In the past decade, “free” has emerged as the Goliath-slaying scourge of industry. As Chris Anderson wrote about in his book Free: The Future of a Radical Price – and as David Bryce, Jeffrey Dyer and Nile Hatch support in a 2011 Harvard Business Re...

Feb 22 2013 | Read Full Review of Free: The Future of a Radical...

National Review Online

Efforts to regulate employment practices in private firms can be understood as efforts on the part of the state to guarantee the republican character of private firms.

Jun 13 2012 | Read Full Review of Free: The Future of a Radical...

Business Week

kayteestinch: RT @JOHNBYRNE BW is launching a series called "The Reset Economy" how corporate leaders are rethinking their futures.

Jul 07 2009 | Read Full Review of Free: The Future of a Radical...

Seeking Alpha

Chris Anderson's new book, Free, is actually subtitled, "The Future of a Radical Price," but he does a great job of explaining the economic concepts related to Free.

Aug 10 2009 | Read Full Review of Free: The Future of a Radical...

Seeking Alpha

Company Index: American Express (AXP) – Reward points/cash back Amazon (AMZN) – Shipping, Zappos Apple (AAPL) – Apple Store classes, free iTunes singles and applications Coach (COH) and other luxury retails – Impact of knock-off, black-market products Comcast (CMCSA) – DVR Costco (COS...

Jun 07 2010 | Read Full Review of Free: The Future of a Radical...

Small Business Trends

Gladwell, himself the author of Tipping Point, uses logic to break down the examples given by Anderson, especially around the idea that digital technology costs are “close to zero.” For instance, he notes that Anderson’s own examples do not support his idea of a new economic model: “The only pro...

Jul 13 2009 | Read Full Review of Free: The Future of a Radical...

Reader Rating for Free
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