Frugal Innovation by Navi Radjou
(e-short): How to do more with less

No critic rating

Waiting for minimum critic reviews

See 1 Critic Review



This free e-short excerpt from Frugal Innovation: How to Do More with Less includes the foreword by Unilever’s CEO Paul Polman, the preface, a detailed case study on Aetna, a leading US health insurance company, and the conclusion from the book.

Long practiced in resource-constrained emerging markets, frugal innovation is now being adopted in developed economies by pioneers like Unilever and Aetna to serve the needs of cost-conscious and environmentally-aware consumers in the US and Europe. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation has begun to revolutionize business and to reshape management thinking worldwide.

The complete edition of Frugal Innovation is available in paperback and ebook wherever books are sold.

About Navi Radjou

See more books from this Author
Navi Radjou is an independent innovation and leadership consultant based in Palo Alto, California, and a fellow at Judge Business School, University of Cambridge.Jaideep Prabhu is Jawaharlal Nehru professor of Indian business and enterprise and director of the Centre for India & Global Business at Judge Business School, University of Cambridge.Simone Ahuja is the founder of Blood Orange, a marketing and strategy consultancy with content production capabilities headquartered in Minneapolis and Mumbai.
Published February 24, 2015 by The Economist. 35 pages
Genres: Education & Reference. Non-fiction

Unrated Critic Reviews for Frugal Innovation

Irish Times

For example, more than 70 per cent of a product’s life cycle costs and environmental footprint is determined during its design phase so frugal innovation addresses issues early in the R&D phase.

Feb 02 2015 | Read Full Review of Frugal Innovation (e-short): ...