Fundraising Management by Elaine Jay
Analysis, Planning and Practice

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Synopsis

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.


Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

 

About Elaine Jay

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Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at Indiana University - Purdue University, USA. He also holds positions at Bristol Business School, UK and Queensland University of Technology, Australia.Elaine Jay is a specialist in individual fundraising with over 18 years of experience. She has worked with a number of UK charities, including the RSPCA, as well as with Amherst Direct Marketing, WWAV Rapp Collins and Personal Fundraising Partnership. She has worked as a consultant for the past six years.
 
Published July 31, 2004 by Routledge. 364 pages
Genres: Business & Economics, Political & Social Sciences. Non-fiction

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