GOOGLE by Gabriela Taylor
How To Build And Market Your Business With Google (Give Your Marketing A Digital Edge - Volume 4)

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Synopsis

How can you, as a small business, make the most of the vast array of tools that Google has to offer? There is no doubt that we have a massive reliance on Google for our entire online experience. People worldwide are googling more than a billion times a day to find information, but Google is not just the world's number one search engine. It offers a raft of services from the familiar YouTube to others you may not know about. Let Gabriela Taylor, an online marketing pro certified in AdWords and Analytics, save you time and money by explaining everything Google has to offer and how to take advantage of it. You'll learn how to:Set up for Success with Google's Productivity Tools: Gmail, Calendar, Docs, Drive & ChromeGather Internet Intelligence: Keyword Tool, Google Suggest, Related Searches, AdPlanner, Finance & Google TrendsEstablish an Online Presence: Blogger, Sites, Wallet & ShoppingUnderstand the Power of SEO and the Keys to FindibilityExpand an Online Presence and Interact with Your Community: Google+, YouTube & NewsGrow Your Business with Paid Advertising: AdWordsMonetize Your Content: AdSenseFeature On Daily Deals: Google OffersMonitor Brand, Industry and Competitors: Google AlertsTrack, Measure and Improve: Analytics & Webmaster Tools "The amount of information about utilizing Google that this book contains is amazing," says one reviewer. "This is the be-all-end-all guide for business owners, both small and large, in terms of how to use Google to your advantage and build up your site. It contains everything from how to set up pay-per-click ads, how to get featured as a Daily Deal, and how to expand your business through targeted ads and interaction with your online community. Any business, from a brand new upstart to a major brand name, could benefit from the information in this book and you'd be crazy not to make the investment in buying it. Extremely valuable and highly recommended." Tags: google, youtube, google+, google plus, seo, search engine optimization, adwords, online advertising, adsense, analytics, optimizer, webmaster tools, google alerts, google reader, google news, google shopping, keyword tool, google merchant, social media for profit
 

About Gabriela Taylor

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Gabriela Taylor is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising.A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementingsuccessful web-presence strategies for both startup and large established organizations. She is fully certifed in Google AdWords and Analytics.She is the founder of Global N' Digital, a consultancy firm specializing in Online Marketing services and Cross-Cultural business practices around the world and has also published several industry related books.
 
Published May 20, 2012 278 pages
Genres: Business & Economics, Computers & Technology, Professional & Technical. Non-fiction

Unrated Critic Reviews for GOOGLE

BC Books

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Then Taylor dives into ways of getting good content for your website, checking your competitor's web sites, and how to use Google Alerts as well as using forums, blogs, and bulletin boards to educate yourself on your own business and your competitors.

Oct 09 2006 | Read Full Review of GOOGLE: How To Build And Mark...

BC Books

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If you'd checked the searches made for the keyword "Google" on the 2nd October, 2006 you'd have found 17,651,063 searches.

Oct 09 2006 | Read Full Review of GOOGLE: How To Build And Mark...

London Review of Books

You may not think it matters, but money people like to see things through the prism of a ‘business model’.) Other recent stories have concerned Google’s offering the whole of San Francisco free wireless access to the internet, setting up a free Google Space at Heathrow airport to allow people to ...

| Read Full Review of GOOGLE: How To Build And Mark...

Small Business Trends

A veteran among analytics consultants, Cutroni gets to the essence of marketing with Google Analytics, a new O’Reilly guide for Web analytics users.

Jan 22 2011 | Read Full Review of GOOGLE: How To Build And Mark...

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