Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.Offers a key resource for gaining competitive advantage in tough timesShows why the quality of vulnerability is so important in businessIncludes ideas for inspiring customer and client loyaltyWritten by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
About Patrick M. LencioniSee more books from this Author
The title is derived from Lencioni’s approach to consulting, which he calls “naked consulting”, which, according to Lencioni “…boils down to the ability of a service provider to be vulnerable, to embrace uncommon levels of humility, selflessness and transparency for the good of the client.” The a...Apr 14 2012 | Read Full Review of Getting Naked: A Business Fab...
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