Getting into Your Customer's Head by Kevin Davis
8 Secret Roles of Selling Your Competitors Don't Know

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Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.

About Kevin Davis

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Kevin Davis is president of The Kevin Davis Group.
Published January 1, 1996 by random house. 305 pages
Genres: Business & Economics. Non-fiction

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You study your customer's business until you think you are the customer, prescribe remedies, design bold new systems, direct their use, assuage customer fears, win a fair contract, provide instruction for using the product purchased and tend the soil of customer relations.

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