Getting to Plan B by John Mullins
Breaking Through to a Better Business Model

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You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.

As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea.

The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for:

-Identifying the leap-of-faith assumptions hidden in your plan

-Testing those assumptions and unearthing why the plan might not work

-Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B.

Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.

About John Mullins

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John Mullins is himself a serial entrepreneur (he describes his business tally as one success, one fail and one draw) and teaches and studies entrepreneurship as a professor at the London Business School, bringing a wealth of experience to the book. Komisar is a Virtual CEO who has worked with companies such as WebTV and TiVo. He is one of the founders of Claris Corporation.
Published September 8, 2009 by Harvard Business Review Press. 271 pages
Genres: Business & Economics. Non-fiction

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