Going Global by Susan C. Awe
An Information Sourcebook for Small and Medium-Sized Businesses

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Synopsis

In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.

Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.

 

About Susan C. Awe

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Susan C. Awe is associate professor in the university libraries and director of outreach and research for management and social sciences at the University of New Mexico, Albuquerque, NM. Her published works include Libraries Unlimited's Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success and ARBA Guide to Subject Encyclopedias and Dictionaries.
 
Published August 25, 2009 by Libraries Unlimited. 265 pages
Genres: Political & Social Sciences, Education & Reference. Non-fiction