Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?
Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:
“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”
Perhaps, but who can afford to ignore these findings?
About Jim CollinsSee more books from this Author
This worthwhile effort explores the way good organizations can be turned into ones that produce great, sustained results.Read Full Review of Good to Great: Why Some Compa... | See more reviews from Publishers Weekly
What happened to the world's once-mighty financial firms last year illustrates that the five stages of decline can apply to an entire industry as well as individual firms. Amen.Read Full Review of Good to Great: Why Some Compa... | See more reviews from The Economist
"Good to Great” shows that there is no silver bullet or shortcut to corporate success.Read Full Review of Good to Great: Why Some Compa...
I'd imagine that Jim Collins' Good to Great is a tough read for people in his target demographic. The book is full of hard-to-swallow truths that might not sit well with the Fix Me Quick breed of managers who are most likely to pick it up at the bookstore. But for us investors, it's a veritable gold mine.Read Full Review of Good to Great: Why Some Compa...
The author does make some interesting points about management philosophy.Read Full Review of Good to Great: Why Some Compa...
Jim Collins's book gives business owners some serious things to think about.Read Full Review of Good to Great: Why Some Compa...
This book has taught me a lot about what it takes to be an effective leader.Read Full Review of Good to Great: Why Some Compa...
Enjoy Good to Great and share it with others in your life.Read Full Review of Good to Great: Why Some Compa...
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