The message that our environment is in peril has filtered from environmental groups to the
American consciousness to our shopping carts. Every day, millions of Americans dutifully replace conventional produce with organic, swap Mr. Clean for Seventh Generation, and replace their bottled water with water bottles. Many of us have come to believe that the path to environmental sustainability is paved by shopping green. Although this green consumer movement certainly has many Americans consuming differently, it raises an important and rarely asked question—"is this consumption really any better for the planet?"
By examining the major economic sectors of our society, including infrastructure (green housing), consumer goods (green clothing and jewelry), food (the rise of organic), and energy (including solar power and the popularity of the hybrid car), Green Washed: Why We Can't Buy Our Way to a Green Planet explains that, though greener alternatives are important, we cannot simply buy our way to sustainability. Rather, if it is the volume of our consumption that matters, can we as a society dependent on constantly consuming ever be content with buying less?
A new and unique take on green consumption, Green Washed shows how buying better is only the first step toward true sustainability.
Kendra Pierre-Louis is the sustainable development editor for Justmeans.com. She holds a master's degree in sustainable development from the SIT Graduate Institute in Vermont. She has created outreach material for the United Nations Environment Programme's Convention on Biological Diversity and worked as a researcher for Terrapin Bright Green, an environmental consulting and strategic planning firm.
About Kendra Pierre-LouisSee more books from this Author
Justmeans.com sustainable development editor Pierre-Louis takes a hard look at the new wave of buying “green” products and the hidden detriments behind such seemingly helpful practices.Feb 13 2012 | Read Full Review of Green Washed: Why We Can't Bu...
Best case scenario is that somehow, enough regulations - with teeth - get put in place to stop it destroying everything including itself.Feb 15 2013 | Read Full Review of Green Washed: Why We Can't Bu...
By revealing the dirty secrets of landfills, big industries, organic agriculture, home building, and more, Green Washed asserts first and foremost that sustainability can be attained not by buying green, but by buying less.Mar 27 2012 | Read Full Review of Green Washed: Why We Can't Bu...
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