Green to Gold by Andrew S. Winston

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Synopsis

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it.
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an "eco-advantage" in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.

Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.
 

About Andrew S. Winston

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Published October 9, 2006 by Yale University Press. 384 pages
Genres: Business & Economics, Education & Reference, Nature & Wildlife, Science & Math, Professional & Technical. Non-fiction

Unrated Critic Reviews for Green to Gold

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Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historica

Oct 01 2006 | Read Full Review of Green to Gold

Harvard Business Review

To cap the year, the pure electric Tesla Model S was selected as the Motor Trend Car of the Year.

Dec 18 2012 | Read Full Review of Green to Gold

Harvard Business Review

Harvard Business Publishing is an affiliate of Harvard Business School.

Dec 20 2010 | Read Full Review of Green to Gold

Harvard Business Review

Almost 30% of products in categories with a history of green claims, such as building and construction materials, include a legitimate certification (but still may sin in other ways).

Oct 28 2010 | Read Full Review of Green to Gold

Harvard Business Review

Getting your people engaged around a dual mission — save the company money and preserve our collective bounty and assets — will help boost morale in tough times and keep your company going strong.

Jun 02 2009 | Read Full Review of Green to Gold

Harvard Business Review

As we head toward more national discussion about climate bills this fall — and the global climate negotiations in Copenhagen in December — let’s hope people listen.

Sep 03 2009 | Read Full Review of Green to Gold

Harvard Business Review

Not all new ideas will work, so look for project opportunities of moderate scale — and sponsoring an external or internal event is a good place to start — and build from there.

Feb 16 2010 | Read Full Review of Green to Gold

Harvard Business Review

I spoke recently with CDP executives and then attended the recent launch of their 2010 annual report to find out just how far they have come.

Oct 05 2010 | Read Full Review of Green to Gold

Harvard Business Review

Harvard Business Publishing is an affiliate of Harvard Business School.

Jun 06 2011 | Read Full Review of Green to Gold

Harvard Business Review

As the Washington Post described it, the Prius effect “can change driving in startling ways, making drivers conscious of their driving habits, then adjusting them to compete for better mileage.” Similarl...

Nov 19 2009 | Read Full Review of Green to Gold

Harvard Business Review

To get a sense of what IBM is asking of its 28,000 first tier suppliers, I spoke with Wayne Balta, IBM’s VP of corporate environmental affairs and product safety.

Jul 19 2010 | Read Full Review of Green to Gold

Harvard Business Review

Dawn Rittenhouse, DuPont’s director of sustainable development, told me, “If business units can invest in growth or energy efficiency projects, it’s more glamorous to go after growth.” But in tight times, saving money starts to feel a lot more exciting, doesn’t it?.

Nov 12 2009 | Read Full Review of Green to Gold

Harvard Business Review

A new analysis from Bloomberg New Energy Finance compares the roughly $45 billion of global government subsidies for renewable energy (mostly tax breaks) to the $557 billion of subsidies for fossil fuels in 2008 alone.

Aug 17 2010 | Read Full Review of Green to Gold

Harvard Business Review

But it’s the beginning of something very important — companies are starting to understand the real value and costs of their businesses, to themselves and to society.

Dec 20 2011 | Read Full Review of Green to Gold

Harvard Business Review

As the Washington Post described it, the Prius effect “can change driving in startling ways, making drivers conscious of their driving habits, then adjusting them to compete for better mileage.” Similarl...

Nov 19 2009 | Read Full Review of Green to Gold

Harvard Business Review

Bedore said as much…until he added the critical caveat that in the case of green power, Walmart bean counters were looking beyond the near-term payback.

Feb 07 2012 | Read Full Review of Green to Gold

Harvard Business Review

As Shah pointed out to me, the solar business is growing 30 percent per year (see the Solar Energy Industries Association site for general info in the U.S. solar market).

Sep 25 2012 | Read Full Review of Green to Gold

Harvard Business Review

He is co-author of the best-seller Green to Gold, writes a monthly e-letter Eco-Advantage Strategies, and regularly blogs on green business.

Nov 20 2008 | Read Full Review of Green to Gold

Harvard Business Review

The company’s most important sustainability initiative — the pressure it puts on its 100,000 suppliers to improve their environmental performance — has changed how thousands of products are made, packaged and sold.

Oct 02 2012 | Read Full Review of Green to Gold

Harvard Business Review

Harvard Business Publishing is an affiliate of Harvard Business School.

Dec 20 2010 | Read Full Review of Green to Gold

Harvard Business Review

The Times crows that “As recession gripped the country, the consumer’s love affair with green products, from recycled toilet paper to organic foods to hybrid cars, faded like a bad infatuation.” So green cleaning products are on their way out, right?.

Apr 26 2011 | Read Full Review of Green to Gold

Harvard Business Review

MacGregor demonstrated how hard change really is with one shocking statistic: Only 10% of people facing a life-threatening situation — as in the doctor says change your behavior or you die — make the changes necessary.

Jun 11 2010 | Read Full Review of Green to Gold

Harvard Business Review

First, we face an extreme outlier with unimaginable impact in the reality of climate change — it's the ultimate Black Swan.

Sep 10 2010 | Read Full Review of Green to Gold

Reader Rating for Green to Gold
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