Grown Up Digital by Don Tapscott
How the Net Generation is Changing Your World

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The Net Generation Has Arrived.

Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.


About Don Tapscott

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DON TAPSCOTT is chairman of the think tankn Genera Insight and an adjunct professor at the Rotman School of Management, University of Toronto. ANTHONY D. WILLIAMS is a senior fellow with the Lisbon Council.
Published October 24, 2008 by McGraw-Hill. 384 pages
Genres: Business & Economics, Computers & Technology, Science & Math, Political & Social Sciences, Parenting & Relationships. Non-fiction

Unrated Critic Reviews for Grown Up Digital

The Independent

While Baby Boomers and, to a certain extent, the Generation X-ers who followed them use technology to help them in their work and in their leisure life, the members of the Net Generation have "grown up digital" and are therefore totally immersed in technology and its possibilities.

Mar 03 2009 | Read Full Review of Grown Up Digital: How the Net...

LA Times

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In his latest book, "Grown Up Digital: How the Net Generation Is Changing Your World," he argues that senior corporate managers must strive to understand what he calls the Net Generation -- born between 1977 and 1997 -- often described as Generation Y.

Dec 29 2008 | Read Full Review of Grown Up Digital: How the Net...

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