Guerrilla Creativity by Jay Conrad Levinson President
Make Your Message Irresistible with the Power of Memes

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Synopsis

The guru of the Guerrilla Marketing series, which has sold more than one million copies, shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.

Today, with more than four thousand marketing messages assailing consumers daily, it is more important than ever to create an original, appealing, and memorable message. Marketer extraordinaire Jay Conrad Levinson shows readers how to craft such messages using memes -- simple symbols that represent complex ideas.
Memes can be words, such as Lean Cuisine or "Remember the Alamo," or they can be images, such as the Red Cross or Betty Crocker. They can even be actions, like drenching a victorious coach with a barrelful of Gatorade. The best memes can propel a product or service to the pinnacle of success.
As no other book has done before, GUERILLA CREATIVITY shows how even someone who doesn't consider himself creative can make memes that work. Using a variety of examples of memes both good and bad, Levinson guides readers step by step through the process of fashioning marketing materials that result in increased sales, savings, market share, and profits. Along the way he reveals the fifty reasons people buy things, the ten biggest marketing myths, ways to make your message instill hope, surprise, and urgency, and many more wise, surprising notions that readers can readily translate into profits.
 

About Jay Conrad Levinson President

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Jay Conrad Levinson is the author of the best-selling marJay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus over 1keting series in history, "Guerrilla Marketing", plus over 100 other business books. His books have sold more than 21 mi00 other business books. His books have sold more than 21 million copies worldwide. His guerrilla concepts have influencllion copies worldwide. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages aed marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide. Jay taughnd are required reading in MBA programs worldwide. Jay taught guerrilla marketing for ten years at the extension divisiot guerrilla marketing for ten years at the extension division of the University of California in Berkeley. He was a pracn of the University of California in Berkeley. He was a practitioner of it in the United States -- as Senior VP at J. Watitioner of it in the United States -- as Senior VP at J. Walter Thompson, and in Europe, as Creative Director of Leo Bulter Thompson, and in Europe, as Creative Director of Leo Burnett Marketing. A winner of first prizes in all the medirnett Marketing. A winner of first prizes in all the media, he has been part of the creative teams that made househola, he has been part of the creative teams that made household names of many of the most famous brands in history: The Mad names of many of the most famous brands in history: The Marlboro Man, The Pillsbury Doughboy, Mr. Clean, Tony the Tigerlboro Man, The Pillsbury Doughboy, Mr. Clean, Tony the Tiger, Allstate's good hands, United's friendly skies, the Searsr, Allstate's good hands, United's friendly skies, the Sears Diehard battery, Morris the Cat, and the Jolly Green Giant. Diehard battery, Morris the Cat, and the Jolly Green Giant. He is the Chairman of Guerrilla Marketing International. Jeannie Levinson, his wife and coauthor, is the President o>Jeannie Levinson, his wife and coauthor, is the President of Guerrilla Marketing International, Co- Founder of the Guerf Guerrilla Marketing International, Co- Founder of the Guerrilla Marketing Association, and the Guerrilla Marketing Busrilla Marketing Association, and the Guerrilla Marketing Business University. She has degrees in nursing, occupational tiness University. She has degrees in nursing, occupational therapy, physical therapy, and architectural drafting. She waherapy, physical therapy, and architectural drafting. She was also a licensed swimming pool contractor, and the sales mas also a licensed swimming pool contractor, and the sales manager of a national pool company, during which time she was nager of a national pool company, during which time she was awarded for selling more swimming pools in one year than anyawarded for selling more swimming pools in one year than anyone else in the nation. Jeannie, the co-author of "Guerrione else in the nation. Jeannie, the co-author of "Guerrilla Creativity, Guerrilla Marketing for Free, Guerrilla Marklla Creativity, Guerrilla Marketing for Free, Guerrilla Marketing 4th Edition, Start-Up Guide to Guerrilla Marketing", aeting 4th Edition, Start-Up Guide to Guerrilla Marketing", and "The Best of Guerrilla Marketing: The Remix", is a membernd "The Best of Guerrilla Marketing: The Remix", is a member of The National Association of Professional Women and The N of The National Association of Professional Women and The National Association of Female Executives. ational Association of Female Executives.
 
Published October 1, 2001 by San Val. 256 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

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