Guide to Business Modelling by John Tennent
(The Economist)

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The revised and updated guide to business modeling

Full of practical help on how to build the best, most flexible, and easy-to-use business models that can be used to analyze the upsides and downsides of any business project, Guide to Business Modeling, Third Edition is essential reading for the twenty-first century business leader. This radically revised guide to the increasingly important fine art of building business models using spreadsheets, the book describes models for evaluating everything from a modest business development to a major acquisition.New edition of widely acclaimed guide to business decision-makingFully Excel 2010 aligned with enhanced Excel and business contentMore model evaluation techniques to help with business decision-makingNew website from which model examples given in the book can be downloaded

For anyone who wants to get ahead in business and especially for those with bottom-line responsibilities, this new edition of Guide to Business Modeling is the essential guide to how to build spreadsheet models for assessing business risks and opportunities.


About John Tennent

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John Tennent, a chartered accountant, is managing director of Corporate Edge, a consultancy and training company specializing in business modelling and investment appraisal.Graham Friend is managing director of Coleago Consulting, a firm that provides business planning and modelling support to telecommunications, media, and technology companies.
Published September 6, 2011 by Wiley. 298 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

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