Hard Landing by Jr. Thomas Petzinger

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In this updated paperback edition of a "rich, readable, and authoritative" Fortune) book, Wall Street Journal reporter Petzinger tells the dramatic story of how a dozen men, including Robert Crandall of American Airlines, Frank Borman of Eastern, and Richard Ferris of United, battled for control of the world's airlines. 416 pp. Radio drive-time pubilcity. 20,000 print.

From the Trade Paperback edition.

About Jr. Thomas Petzinger

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Published December 1, 2010 by Three Rivers Press. 624 pages
Genres: Business & Economics, Professional & Technical, History. Non-fiction

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The pilots' unions were played against the machinists' union and both were played against the flight attendants' until the acronym BOHICA--for ``bend over, here it comes again''--was common in the ranks.

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