Harvesting Intangible Assets by ANDREW J. SHERMAN
Uncover Hidden Revenue in Your Company's Intellectual Property

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Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.


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ANDREW J. SHERMAN is a partner in the office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. He has been interviewed by The Wall Street Journal, USA Today, Forbes, Time, and countless other publications and is the author of several books, including Raising Capital and Franchising and Licensing.
Published October 20, 2011 by AMACOM. 270 pages
Genres: Business & Economics, Professional & Technical, Law & Philosophy. Non-fiction

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What do you do when you’re a successful businessman, author of an impressive "twenty-two (22)" books and corporate attorney, who’s knowledge in a diverse range of U.S. and International business industries and legal topics has you in high demand for speeches and television appearances on programs...

Oct 06 2011 | Read Full Review of Harvesting Intangible Assets:...

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