Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.
Creativity is still king, but this new edition contains:Important new chapters and updates that bring Whipple into the new digital worldNew content and examples for how to use social media and other emerging platformsIllustrate what's changing in the new world of advertising—and what isn't
Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
About Luke SullivanSee more books from this Author
Advertising has a bad reputation: dishonest, manipulative, and invasive- a fact that Luke Sullivan freely acknowledges in his classic book about creating great ads, “Hey, Whipple, Squeeze This”: A Guide to Creating Great Ads .Mar 15 2013 | Read Full Review of Hey, Whipple, Squeeze This: T...
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