Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.
Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.
Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.
About Jan ChipchaseSee more books from this Author
Chipchase, executive creative director of global insights at Frog Design (now known as frog), has been described as a global design anthropologist. In his first book, written with journalist SteinhardFeb 25 2013 | Read Full Review of Hidden in Plain Sight: How to...
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