Hidden in Plain Sight by Jan Chipchase
How to Create Extraordinary Products for Tomorrow's Customers

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Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. 

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.


About Jan Chipchase

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Jan Chipchase is the Executive Creative Director of Global Insights at frog design, a global innovation consultancy, where he runs the research and insights practice. He was also the principal scientist at Nokia's Tokyo research laboratory. He has over twenty-five patents granted or pending, and his research has been featured in leading international media including the New York Times, BBC, The Economist, National Geographic, and Wired. Fortune named him "one of the 50 smartest people in tech," and his blog Future Perfect is read in 191 countries and He lives in Shanghai, China but travels extensively and frequently throughout the world.
Published April 16, 2013 by HarperBusiness. 261 pages
Genres: Business & Economics, Science & Math. Non-fiction

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Publishers Weekly

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Chipchase, executive creative director of global insights at Frog Design (now known as frog), has been described as a global design anthropologist. In his first book, written with journalist Steinhard

Feb 25 2013 | Read Full Review of Hidden in Plain Sight: How to...

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