Hospitality Marketing Management by Robert D. Reid

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Synopsis

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
 

About Robert D. Reid

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Robert D. Reid is Dean and Professor of the College of Business at James Madison University, Harrisonburg, Virginia. David C. Bojanic is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.
 
Published February 9, 2009 by Wiley. 672 pages
Genres: Business & Economics, Cooking. Non-fiction

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