How Not to Come Second by David Kean
The Art of Winning Business Pitches

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Seven practical and powerful pitch proposal techniques aimed at securing new clients and business make up the core of this indispensable guide to being the most organized, prepared, and best equipped in the competitive realm of new-business proposals. Valuable proposal checklists help ensure that a proposal pitch is complete before presentation and examples of successful pitches and information on what prospective clients look for, as well as common mistakes, are also discussed.

About David Kean

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David Kean is the European business development director of Diversified Agency Services, a division of Omnicom Group. He has more than 20 years of experience in the UK advertising world handling the client business side of brands such as Canon, General Motors, and McDonalds.
Published January 1, 2006 by Independent Pub Group. 192 pages
Genres: Business & Economics. Non-fiction

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