How to Make It Big as a Consultant by William A. Cohen Ph.D.

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"A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, and more! In other words--consultants need help! That's why How to Make It Big as a Consultant keeps selling and selling. Written by a veteran consultant with hundreds of consulting engagements to his credit, this up-close-and-personal guide is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career. Completely updated, the third edition includes new chapters on how to do effective research, and how the Internet can provide a multitude of business opportunities. All the basics that make this book a favorite are still included, such as how to: * Understand what clients think they need (and analyze if it's what they really need) * Market the business--both directly and indirectly * Create the structure for an assignment (proposals, pricing, contracts, scheduling) * Solve clients' problems (using the Harvard Case Study Method) * Structure and run the business (all the legal, tax, and insurance issues) * Grow and evolve to become an outstanding consultant--one that clients turn to again and again."

About William A. Cohen Ph.D.

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William A. Cohen, Ph.D. is a business professor and former department chairman at California State University in Los Angeles. As Director of the Small Business Institute, he built the program into one of the country’s largest--supervising consulting for more than 700 small businesses. He is the author of the first two editions of this book, as well as The Art of the Leader and Building a Mail Order Business. He lives in Pasadena, California.
Published June 28, 2001 by AMACOM. 368 pages
Genres: Business & Economics, Education & Reference. Non-fiction

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