How to Make Money Marketing Your Android Apps by Jeffrey Hughes
(FT Press Delivers Marketing Shorts)

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A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”.


Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed model — if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.


About Jeffrey Hughes

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Jeffrey Hughes brings more than 18 years of industry passion as a marketer, publisher, and keynote speaker in high-technology industries, including such companies as McAfee, Blue Coat Systems, Webroot, Intel, and Novell. He is developer and lead instructor for Xcelme’s iPhone App Marketing, a course that has helped scores of developers learn how to successfully market their iPhone/iPad apps. A frequent contributor to popular iPhone/iPad app sites including 148Apps.Biz, he is author of ten technology books, including iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps.
Published February 17, 2011 by FT Press. 17 pages
Genres: Business & Economics. Non-fiction

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