How to Say it by Jack Griffin
Creating Complete Customer Satisfaction: Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sales and Service

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 A guide to effectively communicating with customers to create lasting—and repeat—business relationships. 

This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. 

Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:

Speak the language of Yes by asking the right questions Get referrals through established customers Offer value through solutions, satisfaction, and trust Anticipate and preempt objections Own a problem by owning the solution

About Jack Griffin

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Jack Griffin is a writer, communications expert, and consultant to small businesses, entrepreneurs, cultural institutions, and publishers.
Published March 5, 2013 by Prentice Hall Press. 272 pages
Genres: Business & Economics. Non-fiction

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