How to Win an Election by Marcus Tullius Cicero
An Ancient Guide for Modern Politicians

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The book makes pseudo-didactic distinctions, breaking things into useless sets of three where nothing is gained by such anti-Ockhamite multiplication of entities.
-NY Times

Synopsis


How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written.


A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

 

About Marcus Tullius Cicero

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Philip Freeman is the author of many books, including "Oh My Gods: A Modern Retelling of Greek" and "Roman Myths, Alexander the Great", and "Julius Caesar" (all Simon & Schuster). He received his PhD from Harvard University and holds the Qualley Chair of Classical Languages at Luther College in Decorah, Iowa.
 
Published February 13, 2012 by Princeton University Press. 128 pages
Genres: History, Political & Social Sciences, Law & Philosophy. Non-fiction
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Critic reviews for How to Win an Election
All: 2 | Positive: 1 | Negative: 1

NY Times

Below average
Reviewed by Garry Wills on Jul 27 2012

The book makes pseudo-didactic distinctions, breaking things into useless sets of three where nothing is gained by such anti-Ockhamite multiplication of entities.

Read Full Review of How to Win an Election: An An... | See more reviews from NY Times

WSJ online

Good
Reviewed by Peter Stothard on Mar 08 2012

Philip Freeman's translation here is bright and clear and makes the work more attractive at times than it is in Latin.

Read Full Review of How to Win an Election: An An... | See more reviews from WSJ online

Reader Rating for How to Win an Election
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