How to Write Great Copy by Dominic Gettins
Learn the Unwritten Rules of Copywriting

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Synopsis

Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.
 

About Dominic Gettins

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Dominic Gettins is a highly-acclaimed copywriter whose work has won many awards. His rules have been adopted by many leading organizations for many years, such as the BBC, Microsoft and Abbey National. He is now Creative Director at Euro RSCG London, one of the world's largest communications consultancies.
 
Published May 1, 2006 by Kogan Page. 192 pages
Genres: . Non-fiction
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