I Want My MTV by Craig Marks
The Uncensored Story of the Music Video Revolution

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Synopsis

Named One of the Best Books of 2011 by NPR – Spin - USA Today – CNBC - Pitchfork - The Onion - The Atlantic - The Huffington Post – VEVO - The Boston Globe - The San Francisco Chronicle

For fans of VJ: The Unplugged Adventures of MTV's First Wave

Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"?

Remember When All You Wanted Was Your MTV?

It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.

I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.

Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.
 

About Craig Marks

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CRAIG MARKS was the editor in chief of two influential music magazines: Spin and Blender.ROB TANNENBAUM has written for Blender, Rolling Stone, GQ, Details, Playboy, Spin, and The New York Times.Both writers live in New York City.
 
Published October 27, 2011 by Plume. 588 pages
Genres: Political & Social Sciences, Education & Reference, Humor & Entertainment, Arts & Photography. Non-fiction

Unrated Critic Reviews for I Want My MTV

Kirkus Reviews

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The architects of MTV get more play than Madonna and company in this outrageous yet surprisingly lucid account of the cable channel’s defiant first decade of decadence.

Nov 15 2011 | Read Full Review of I Want My MTV: The Uncensored...

Publishers Weekly

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Duran Duran feature prominently for early risqué videos, influencing the hardcore visuals of ZZ Top and Mötley Crüe, while black music hit the mainstream with Michael Jackson (and later hip-hop), and women found a powerful icon in the provocative styling of Madonna.

Oct 17 2011 | Read Full Review of I Want My MTV: The Uncensored...

New York Journal of Books

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In their new book, I Want My MTV: The Uncensored Story of the Music Video Revolution, journalists Craig Marks and Rob Tannenbaum interviewed over 400 music insiders about the Golden Years (1981–1992) of Music Television.

Oct 27 2011 | Read Full Review of I Want My MTV: The Uncensored...

New York Journal of Books

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“Craig Marks and Rob Tannebaum have penned one of the most comprehensive and informative histories of MTV’s golden age, an age that changed the face of music and impacted the lives of millions of people who took part in the experience.

Oct 27 2011 | Read Full Review of I Want My MTV: The Uncensored...

Pajiba

Last year I read both the oral history of Saturday Night Live and the oral history of Chris Farley’s life and death, and Grantland recently put out a pretty incredible one about Friday Night Lights;

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Chron.com

“The videos were often sexist and repetitive, but they loved the ratings, and in that sense, they were like any other network in America.” Unfortunately, some voices you won’t read in the book belong to the era’s biggest video sensations, such as Madonna, Prince, and Bruce Springsteen (Jackson h...

Dec 04 2011 | Read Full Review of I Want My MTV: The Uncensored...

Business Week

At the time of its launch, according to the introduction of I Want My MTV, by veteran music journalists Craig Marks and Rob Tannenbaum, the channel had only “about a hundred [videos] in inventory, mostly by marginal or unpopular British and Australian bands.” The book is largely an invitation to ...

Oct 13 2011 | Read Full Review of I Want My MTV: The Uncensored...

Time Magazine

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This oral history is compulsively entertaining, though it wraps up before the real golden age of the music video.

Nov 02 2011 | Read Full Review of I Want My MTV: The Uncensored...

A Patchwork of Books

Do you know what Bill thought of Jerry and Joe going after the rights to Superman?I don’t remember discussing it with him specifically, but I can’t imagine he would be other than supportive or happy about it.Do you think it ever gave him a kick to try to do that himself, get some rights to Batman...

Nov 14 2014 | Read Full Review of I Want My MTV: The Uncensored...

Seacoastonline

— When an Epic Records executive started showing a video from a new group called Culture Club for the song "Do You Really Want to Hurt Me?," everyone who watched it said, "Man, she's really ugly."

Jan 22 2012 | Read Full Review of I Want My MTV: The Uncensored...

Alternative Control

Marks and Tannenbaum did manage to interview almost everyone (notable exceptions being Kurt Loder, who is allegedly writing his own MTV book), and when the book begins its long journey from the initial concept of a music video channel to the massive cultural and business force it became, it gets ...

Dec 02 2012 | Read Full Review of I Want My MTV: The Uncensored...

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