I'm Feeling Lucky by Douglas Edwards
The Confessions of Google Employee Number 59

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Synopsis

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. 

I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.
 

About Douglas Edwards

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DOUG EDWARDS was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News, where he conceived and led development of the technology news site siliconvalley.com.
 
Published July 12, 2011 by Mariner Books. 444 pages
Genres: Biographies & Memoirs, Business & Economics, Computers & Technology, History, Travel. Non-fiction

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Kirkus Reviews

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“This book,” he writes, “tells how it felt to be subjected to the g-force of a corporate ascent without precedent, to find myself in an environment where the old rules didn’t apply and where relying on what I knew to be true almost got me fired.” Confidence in good ideas, he writes, could quickly...

May 20 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

The Guardian

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By using the advanced features version of the Google toolbar, you may be sending information about the sites you visit to Google."

Sep 04 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

The Guardian

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Reading this book's picture of the early days at Google, one is tempted to suppose that the founders, Larry Page and Sergey Brin, pored over Microserfs very carefully indeed: "Google encased us in a cocoon of essential services – on-site haircuts, on-site car washes, on-site dentist and doctor, f...

Jul 28 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

Publishers Weekly

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Accustomed to a traditional corporate environment, Edwards found himself over his head when he came on board at Google, stymied by the hierarchy-free flat company that boasted about 50 employees (working at desks consisting of large wooden doors mounted on metal sawhorses) whose engine was doing ...

Apr 11 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

The Wall Street Journal

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What impressed Mr. Edwards were the extremes to which Google took this policy, particularly during a boom time when it seemed like companies were hiring any techie with a pulse.

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The Wall Street Journal

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'If we can't win on quality,' Larry Page said, 'we shouldn't win at all.'

Jul 12 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

New York Journal of Books

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“Mr. Edwards, who came to Google as a marketing executive and became the ostensible ‘voice’ of Google through his branding work, has written a memoir that is sometimes readable, sometimes excruciating.”Is Google the strangest company on earth?From usurping copyright law by scanning every book in ...

Jul 12 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

Book Reporter

In essence, Google is a contemporary story with a clear historical beginning, a ferociously energetic and ongoing middle, and an end that's nowhere in sight.

Jul 12 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

The Telegraph

He had written a privacy warning for the Google toolbar which said, “Please read this carefully, it’s not the usual yada yada,” and he felt he had nailed the “voice” of Google.

Jul 25 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

Christian Science Monitor

When he was first hired by Google, at age 41, Edwards was a sage parental figure (driving “a station wagon that smelled like baby wipes and spit-up”) in a company dominated by 20-something techies fresh out of Stanford University.

Jul 18 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

Independent.ie

But he manages to convey the deep complexity of Google's operations in layman's language, even the two brilliant ideas that still pump money into the company's coffers every second.

Aug 13 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

Bookmarks Magazine

For those interested in Google's meteoric rise, Ken Auletta's Googled and Steven Levy's In the Plex are notable alternatives.

Jul 11 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

London Evening Standard

I do not want to receive additional offers and information from the Evening Standard I do not want to receive additional offers and information sent by Evening Standard on behalf of carefully selected partners Terms and Conditions * I have read, understood and agree to be bound by the term...

Jul 28 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

Herald Scotland

I first heard about Google when I was working at the BBC and an argument broke out in the office over whether the American Declaration of Independence really had been based on the Declaration of Arbroath.

Aug 15 2011 | Read Full Review of I'm Feeling Lucky: The Confes...

Artswrap

Artswrap - I'm Feeling Lucky: The Confessions of Google Employee Number 59 - Douglas Edwards Search this site: Log In / Register ...

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