Idea-Links by Jim Link
The New Creativity

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Synopsis

Creativity requires skills. Idea-Links teaches them. 

What if you could become noticeably more creative by learning and practicing just two skills--the same skills highly creative people have employed most of their lives? Now you can with Idea-Links, the first book that puts greater creativity firmly in your control.  

Unlike creativity books that promise to unleash your creative genius overnight, Idea-Links teaches you skills that build your creativity steadily over time.

One of those skills is extracting and collecting idea-links: the transferable principles or insights that help you connect one thing to another. The more idea-links you own, the more connections you make--and the more creative you become.

Once you learn the surprising secret behind finding and extracting idea-links, you'll see how becoming more creative truly is an attainable goal!
 

About Jim Link

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Jim Link is a one-man idea company known for solving complicated challenges with startling simplicity. Link's creativity has attracted many of the world's biggest corporations, including 3M, Cargill, General Mills, New Holland, and Nestle. He's spent a career testing his methods, bringing new thinking to more than seventy companies across nearly 160 different product and service categories. After twenty-five years in the idea-generation business, Link shares his profound, yet elegantly simple approach for improving personal and team creativity. Link is a graduate of Ohio Wesleyan with an MBA in Marketing from Michigan State. He teaches marketing and creativity at 3M University.
 
Published February 24, 2012 by Beaver's Pond Press. 280 pages
Genres: Business & Economics, Health, Fitness & Dieting, Political & Social Sciences. Non-fiction

Unrated Critic Reviews for Idea-Links

BC Books

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Idea-Links challenges the conventional wisdom around creativity, replacing it with a new way of thinking that's both surprising and simple.

Apr 08 2012 | Read Full Review of Idea-Links: The New Creativity

BC Books

See more reviews from this publication

Idea-Links challenges the conventional wisdom around creativity, replacing it with a new way of thinking...

Jan 17 2013 | Read Full Review of Idea-Links: The New Creativity

City Book Review

Divided into three sections, Link explains in the first two parts (Making Idea-Links and Creative Reframing) in detail the disciplines Link suggests are needed to become more creative.

Apr 24 2012 | Read Full Review of Idea-Links: The New Creativity

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