If You're Not First, You're Last by Grant Cardone
Sales Strategies to Dominate Your Market and Beat Your Competition

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During economic contractions, it becomes much more difficult tosell your products, maintain your customer base, and gain marketshare. Mistakes become more costly, and failure becomes a realpossibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot,being able to take market share from both your competitors, andknowing the precise formulas that would allow you to expand yoursales while others make excuses.

If You’re Not First, You’re Last is about howto sell your products and services—despite theeconomy—and provides the reader with ways to capitalizeregardless of their product, service, or idea. Grant shares hisproven strategies that will allow you to not just continue to sell,but create new products, increase margins, gain market share andmuch more. Key concepts in If You’re Not First,You’re Last include:

Converting the Unsold to SoldThe Power Schedule to Maximize SalesYour Freedom Financial PlanThe Unreasonable Selling Attitude

About Grant Cardone

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GRANT CARDONE is an international sales training expert and New York Times bestselling author whose books and programs have positively affected hundreds of thousands of people and organizations worldwide. Appearing regularly on Fox, Grant has also been covered on CNBC, CNN, Bloomberg, Huffington Post, Wall Street Journal and over 700 radio shows nationwide. Grant also stars in his own reality TV show, Turnaround King, where he demonstrates how to turn businesses around and get back to prosperity despite tough economic times. Grant's unique, commonsense approach, along with his humor, wit, and infectious energy, allow him to connect with any audience, giving him the title of the "Entrepreneur of the 21st Century." With his core tenets built on the basics, Grant believes that companies and individuals succeed only through selling and that even the family unit relies on selling to improve their station in life. Grant Cardone currently resides with his wife, actress Elena Lyons, and family in Los Angeles.
Published May 27, 2010 by Wiley. 272 pages
Genres: Business & Economics, Self Help. Non-fiction

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