If You've Seen One, You've Seen the Mall by Rob Kroes
EUROPEANS AND AMERICAN MASS CULTURE

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Synopsis

The Dutch scholar Rob Kroes argues that American culture is "modular, " continually fragmenting, disassembling, and reassembling itself - and in the process creating something new. In a series of topical essays that show why he is one of Europe's leading authorities on American culture, Kroes probes trends in American advertising, the image of the Vietnam war in American films, the implications of American vernacular culture as represented in rap music, and other topics.
 

About Rob Kroes

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ROB KROES is Professor of American Studies, emeritus, at the University of Amsterdam. One of Europe's leading American Studies scholars, he is past president of the European Association for American Studies and is a founder and member of the board of the Netherlands American Studies Association. He is the author of Buffalo Bill in Bologna: The Americanization of the World, 1869-1922 (2005), a book he wrote with R. W. Rydell; Them and Us: Questions of Citizenship in a Globalizing World (2000); and If You've Seen One, You've Seen the Mall: Europeans and American Mass Culture (1996), among other books. He also is general editor of the European Contributions to American Studies book series.
 
Published May 1, 1996 by University of Illinois Press. 216 pages
Genres: History, Political & Social Sciences, Travel. Non-fiction

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In the chapter entitled ""High and Low: The Quest for Cultural Standards in America,"" Kroes focuses on only one issue, immigration, as debated in one cultural journal from 1916.

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