Influence by Robert B. Cialdini
The Psychology of Persuasion

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Masterfully researched and written over the duration of 35 years, the book explains the psychology of why people say "yes" and how to apply this understanding to everyday life.
-EssenceArticles

Synopsis

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

 

About Robert B. Cialdini

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Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
 
Published May 28, 2009 by HarperCollins e-books. 281 pages
Genres: Business & Economics, Health, Fitness & Dieting, Self Help, Education & Reference, Professional & Technical, Literature & Fiction. Non-fiction
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Critic reviews for Influence
All: 5 | Positive: 5 | Negative: 0

Examiner

Above average
on Jul 17 2012

Dr. Cialdini masterfully defines each of the persuasion principles using relevant principles applied to everyday life.

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EssenceArticles

Good
on Apr 11 2011

Masterfully researched and written over the duration of 35 years, the book explains the psychology of why people say "yes" and how to apply this understanding to everyday life.

Read Full Review of Influence: The Psychology of ...

EzineArticles

Good
on Apr 09 2012

I have read many books on this theme and this, without doubt is the best and the basis of many others of the genre. This book shows us how our minds are on auto-pilot for most of the time allowing us to be exploited by influence practitioners.

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EzineArticles

Above average
on Jan 01 2011

Both Influence The Psychology of Persuasion and Yes! 50 Proven Ways to Be Persuasive are books written by famed persuasion expert Robert Cialdini. Both are tremendous tools for quickly grasping many concepts on the topics of persuasion and influence.

Read Full Review of Influence: The Psychology of ...

EzineArticles

Above average
on Jun 18 2010

The book absolutely fascinated me and one to be kept on your bookshelf and referred to and re-read on a regular basis. From the book you will gain an insight into how do the marketeers are working you'll recognise their tactics...

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